Due to the slow server response and many database conflicts, the financial analytics company did not have a strong web presence in the market. In addition, inefficient conversion rates did not guarantee massive growth and success on global stock exchanges.
Our challenge was to develop a highly scalable, multi-domain web platform that could be quickly available in many countries and guarantee an expanded web presence in the market.
After analyzing the PHP-based architecture of the old web platform, it became clear that Ruby on Rails was the best way to solve all the problems that prevented a smooth web experience. Through database migration, website optimization and integration of payment systems (PayPal, Robobank, etc.), we managed to develop an advanced financial analytics platform with a server response of less than 150ms that could operate at full capacity and generate high profits.
The multi-domain setup allows having all sites linked on a single platform. Multiple domain names help leverage an established identity and geographic presence and reach more countries.
With a ‘Pro’ subscription, more advanced analytics tools become available to lead investors to the right decisions. With an integrated payment gateway, subscribers do not need any extensions.
Since responsiveness is of paramount importance for this platform, special caching algorithms are applied to improve the cacheability of websites and improve the user experience.
Since it is a responsive web platform with dynamic data, a huge number of filters are available so that users can easily find and filter the data they need.
Detailed reports allow evaluating business performance. The reporting software provides the best visualization and actionable analytics of all data related to stock exchanges.
Our team of specialists work for the client in accordance with all specifications with an emphasis on future business values. We carefully analyze each project to make a direct contribution to the business area and get tangible results.
Website capacity increased by 80%
Server response dropped to 100-150ms
The conversion rate was improved by 70%
Business scalability was enhanced by 50%
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