Because of a slow server response, many conflicts in the database, there was no strong web presence of the financial analytics company on the market. Besides, inefficient conversion rates didn’t guarantee the scalable growth and success in global stock exchanges.
There was a challenge to develop a multi-domain web platform with high scalability that could be quickly accessible in multiple countries and guarantee an advanced web presence on the market.
After analyzing the PHP-based architecture of the old web platform, it became obvious to use Ruby on Rails to solve all the problems that blocked the smooth operation on the web. Due to the database migration, website optimization, and integration of payment systems (PayPal, Robobank, etc.), we managed to work out an enhanced financial analytics platform with a server response of less than 150 ms that could work at full capacity and generate high profits.
The multi-domain setup allows having all sites linked on a single platform. Multiple domain names are helpful to leverage an established identity, geographic presence and cover more countries.
With the subscription to the ‘Pro’ section, more advanced analytics tools become available to lead investors to the right decisions. Since a payment gateway is integrated, subscribers need to install no extensions.
Since the quick responsiveness is of top priority for this platform, special caching algorithms are applied to increase the cacheability of websites and to improve the user experience.
As it is a responsive web platform with dynamic data, a huge variety of filters is available so that users will be able to find and filter the necessary data with ease.
Detailed reports let assess the performance of the business. Due to reporting software, there is the best visualization and actionable analytics of all data relevant to stock exchanges.
Our team of specialists works for the client according to all the specifications with the focus on future business values. We thoroughly analyze each project to contribute directly to the business area producing tangible results.
The website capacity increased by 80%
The server response was reduced to 100-150 ms
The conversion rate was improved by 70%
The business scalability was enhanced by 50%
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