Eastern Europe (CIS)
There was no alternative audio & video streaming platform on the market for artists to share their songs and clips with fans. The company wanted to develop a product that would give its users personalized music recommendations and allow artists to promote their songs to a wider audience.
Our main aim was to develop a unique streaming platform for listening to music, watching video clips, and creating personalized playlists. The product makes it easier for fans to find artists and for artists to find fans.
Mangosoft team developed Ello Music from scratch. We used the Symphony network to provide fast and flexible deployment. To ensure an effective user interaction, our developers implemented Swift for iOS and Java for Android platforms. Altogether, it simplified audio and video file uploads on Ello Music.
The radio function (“artist’s radio stations”) allows artists to broadcast in real time. Fans can comment on streaming content at the same time. This increases the interest of users on the platform.
All the details about music genres, artists are categorized to ease the process of searching for media in the app. AI & ML tools create individually compiled recommendations for the user.
Users select the preferred interface, sound quality, and other app-specific functions to create a fully customized entertainment space. It is possible to listen to Ello Music with the screen off or while using other apps.
Users create and share libraries consisting of their favorite music in different ways - in the app, on social media networks, etc. This feature helps build a wide audience of listeners not only on the platform.
The application is integrated with many other systems and tools to offer various extra services such as publishing, advertising, external promotion, monetization, and other business opportunities.
Our team of specialists works for the client according to all the specifications with the focus on future business values. We thoroughly analyze each project to contribute directly to the business area producing tangible results.
Ello Music was among the top 5 channels within 6 months
Recurring revenues increased by a factor of 2 via auto-renewable subscriptions
The pay-off period of a product reduced by 35%
Music distribution was improved by 120%
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