Eastern Europe (CIS)
There was no alternative audio & video streaming platform on the market for artists to share their songs and clips with fans. The company wanted to develop a product that would give its users personalized music recommendations and allow artists to promote their songs to a wider audience.
Our main aim was to develop a unique streaming platform for listening to music, watching video clips, and creating personalized playlists. The product makes it easier for fans to find artists and for artists to find fans.
The Mangosoft team developed Ello Music from scratch. We used the Symphony network to provide a fast and flexible deployment. To ensure an effective user interaction, our developers implemented Swift for iOS and Java for Android platforms. Altogether, this made it easier to upload audio and video files to Ello Music.
The radio feature ("artist radio stations") allows artists to broadcast in real time. Fans can comment on streaming content at the same time. This increases user interest in the platform.
All details about music genres and artists are categorized to make it easier to find media in the app. AI & ML tools create customized recommendations for the user.
Users choose their preferred interface, audio quality, and other app features to create a completely personalized entertainment space. Ello Music can be listened to while using other apps.
Users create and share libraries of their favorite music in a variety of ways − in the app, on social networks, etc. This helps to form a wide audience of listeners not only on the platform.
The app is integrated with many other systems to offer various value-added services such as publishing, advertising, external promotion, monetization, and other business opportunities.
Our team of specialists work for the client in accordance with all specifications with an emphasis on future business values. We carefully analyze each project to make a direct contribution to the business area and get tangible results.
Ello Music was among the top 5 channels within 6 months
Recurring revenues increased by a factor of 2 via auto-renewable subscriptions
The pay-off period of a product reduced by 35%
Music distribution was improved by 120%
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