How to Make Your Ecommerce Business More Effective
1. THINK AS YOUR CUSTOMER
FOCUS on your CUSTOMER is the key to success.
Make the segmentation of your products and put into categories according to your target groups.
The more easy and logical to find the right goods and services on your webstore, the more sales/revenue you earn. Propose upsell and cross sell clients opportunities by offering products/services accordingly to their consumer’s web behavior. Keep it simple and fast to order by using best user experience practices.
2. TECHNICAL PERFORMANCE
Choose flagship e-commerce platform in your segment
Magento CMS, WooCommerce (only with WordPress) or Magento’s Enterprise Edition for SME with ZEND PHP, LAVAREL PHP or ASP.NET MVC framework from Microsoft for middle companies and enterprises
Such platforms and frameworks reveal new opportunities in usability and functions for complex e-commerce tasks and business needs.
Open Cart, Shopify or PrestaShop are especially popular with small business.
Less complexity and easier to launch, but you might not get as much outcome relative to your expectations.
3. BE ATTRACTIVE AND ENGAGE IN SOCIAL MEDIA
Social media is the heart of your e-commerce business, as it provides you with a deep&wide understanding the attitudes and behavior of your customers.
Let’s look on Instagram channel, the fastest growing social source with over 400 million daily active users or Snapchat with instant photo stories and about 200 million daily users that you can catch as your consumers, influencers or brand ambassadors.
4. HIGH-QUALITY PICTURE AND DESCRIPTION
Use photos of your products and go easy on the message, hashtags and appropriate links.
PHOTO with product description creates important communication between an e-commerce merchant and a customer. Original and good content also supports your SEO efforts that leads your site in GOOGLE top to stay competitive in your market.
5. PAYMENT PROCESS SHOULD BE EASY AND TRUSTWORTHY
Credit cards or PayPal account, Stripe, Skrill or 2 Checkout US-based gateway all of them should enable merchants to accept mobile and web payments from customers worldwide.