Best CMS for Your Website

Best CMS for Your Website image

The B2B landscape has shifted away from the conventional offline model to the e-commerce market, which presents companies’ services and products in an online catalog. Today it is difficult to find a company that avoids creating a reliable online communication channel. Although the rapid development of the IT industry contributes much to this transformation, consumer expectations remain the primary trigger for this shift. B2B clients have much in common with B2C consumers. Do you like spending hours talking to different suppliers to learn more about their products and services? Neither do we. It’s much easier to gather the basic info about companies online and decide which one would make the best match for you. The needs of an average B2B customer include:

  • Seamless user experience;
  • Free access to product information;
  • Intuitive interface;
  • High level of engagement;
  • Multiple communication channels (including chatbots, email and phone number);
  • And much much more depending on the industry and sphere you are operating in.

Mangosoft has extensive experience of working with B2B clients and can confidently state that a user-friendly e-commerce platform is a key to building long-term relations with customers worldwide. With a well-developed and customized system, you can tailor user experience to customer needs and increase your market share. We provide top 5 CMS solutions that would definitely benefit your business.

Magento. If you are an ambitious small business aiming to grow with unbelievable pace, you should at least consider using Magento. Although this CMS is not tailored to the needs of small merchants, it worths investigating in case expansion is your primary focus. For developing companies, Magento has prepared special packages for small business owners, which significantly simplify the process of CMS set up. Solution Partner Express Packages provide users with the best payment gateways, advanced logistics software, cutting-edge data management systems, and other tools upon client’s request. Magento is a highly flexible platform where you can adjust literally ALL the processes to the needs of your clients. It enables you to:

  • Easily manage the price system;
  • Adjust indexation
  • Generate complex reports
  • Enhanced coupon management system
  • Wide choice of editions
  • Choose hosting from Magento-confirmed list of companies

With coding knowledge and skills, you can also integrate a variety of tools, come up with new functions and change your website over time. If you’d like to try Magento but don’t want to throw a big amount of money, we have a great lifehack for you! Why don’t you try a Community edition that goes for free with a package of basic features and tools? With this edition, you’ll be able to see whether it fits your business needs and decide on the right CMS for you. However, in case you need more functions and instruments, be ready to pay a decent amount out of your pocket: Enterprise edition comes at $1500-2500.

WooCommerce. WooCommerce is a WordPress plugin that supports nearly 26% of the web. Go beyond traditional e-commerce solutions and use your imagination to make your online store unique. If your market is flooded with competitors, WooCommerce is the right match for you as it allows greater flexibility and provides you with a chance to customize your web store. The primary advantages of using WooCommerce as your CMS platform include:

  • Flexibility
  • High security standards
  • Adjustable interface
  • The platform is entirely open source and managed by GitHub
  • REST API is included in the package
  • One-off payment with no extra costs each month
  • Affordable costs (you can purchase a Starter package for $13.99 and a Pro version comes at $31.99)
  • Every change or adjustment is meticulously documented

Although WooCommerce might seem the best option to start with, you should consider a set of cons. For inexperienced merchants without technical skills and knowledge, the system might be overly complicated. The setup process is quite a pain that takes much time and effort. Furthermore, in contrast to Shopify, WooCommerce does not have centralized support. It means you might wait days for a response, which does not guarantee you get a solution to your problem!

Shopify Plus. Shopify is an all-in-one solution built on Zend framework and designed for small businesses and merchants, who only step on the path of trading. This CMS comes with multiple themes that can be purchased and customized to the needs of your online store. The platform does not require you to possess any technical background. The interface is so native that you can adjust all features intuitively following instructions on the website. In addition to that, you can find such pros as:

  • Multi-lingual approach to website management
  • Both admin panel and web content can run in different languages
  • An opportunity to integrate Oberlo – one of the largest dropshipping platforms
  • Powerful hosting for your store
  • Fast load time
  • Reliable customer support
  • A big number of apps to add more features

Although these advantages appeal to Shopify users, this CMS has a set of cons, which might significantly affect business processes. Some of the cons include:

  • You are obliged to be hosted on Shopify (even if you prefer another hosting)
  • You can use ONLY Shopify themes, which usually come at extra costs
  • 1-2% commision on sales in case you use a third-party payment gateway
  • The migration process to another CMS is complicated and money-consuming
  • Although the Lite Plan comes at 9% per month + transaction fee, all extra tools, themes and apps are paid, which makes maintenance less affordable to newbies

PrestaShop. Since its launch in 2007, PrestaShop managed to win the hearts of merchants with its fully-fledged e-commerce solutions and native interface. For the time being, more than one million online stores worldwide are operating based on this CMS thanks to a reliable interface and seamless user experience. Having analyzed a wide range of reviews, we concluded that merchants rave about:

  • Simple installation process. You just need to download a file from PrestaShop official website. Having only 6 MB in size, CMS is available even to users with slow internet connection
  • Open source shopping cart. PrestaShop allows anyone to access the code and make changes to it
  • Minimal system requirements. You just need to have a stable hosting and a functional operating system such as Mcrosoft, Linux or UNIX
  • SSL protocol system. With high-security payment gateways, such as Google CheckOut or PayPal, you should not worry about fraud or cyber crimes

PrestaShop is the choice of developers and well-established enterprises as it does require coding knowledge and skill to set up all the features, integrate a payment gateway, design a unique theme, etc. It means you have to fiddle about for a while before launching your online store. Furthermore, even if you own a large business PrestaShop might not meet your expectations. It lacks a multi-store feature to grow your market share. The cost is also a pain. The company claims you can run a functional site for free. Nonetheless, if you want to purchase add-ons, the price might vary from $50 to $150 a month.

 

BigCommerce. BigCommerce is a professional platform that underwent a significant overhaul last year. The company introduced a set of new features and functions to streamline user experience. Currently, the platform powers more than 90 000 websites and appears to be a serious competitor to such giants as Shopify or WooCommerce. Such multinationals as Toyota or Martha Steward are the client of BigCommerce, which speaks much about its reputation and product quality. The platform comes with a variety of features that appeal to big and small business owners, such as:

  • Hosting plan is included, which means BigCommerce handles everything for you
  • SSL certificate is installed to ensure high security level
  • You have an opportunity to synchronize your web store with eBay, Facebook or Google Shopping to reach new customers
  • Integrated powerful analytic and reporting tools are provided to simplify financial and inventory management
  • Shipping is easily managed as you can set up stable fees to the most popular regions and provide your customers with multiple options

With native interface, it is really easy to set up your store, create products and offer them to a wide audience. However, when you grow, be prepared to face the following obstacles:

  • Higher Fees for Successful Customers. With the change in pricing policy in 2015, being a large store has become more expensive. When you look precisely at each edition, you will notice the limit on your profits. It means that large stores, which revenue exceed $125 000 a year have to pay extra $199/month and additional $80/month for every 1000 you process
  • Expensive Themes. Although the platform themes are stylish and adjusted to the needs of small and middle-sized businesses, they might seem quite expensive for startups. Their cost varies from $170-195
  • Absence of a Lite Version. For the majority of users, this point is not a big deal. Nevertheless, it would be nice to have a Basic Package that would provide you with an opportunity to set an online store quickly and without hassle

Verdict
A reliable CMS is the foundation of a profitable business. Before making a “leap of faith”, think over your career journey, decide on the plans for the future, and you will find a perfect match. If you are a newbie e-commerce enthusiast, try Shopify or WooCommerce. These platforms have a user-friendly interface and helpful apps to assist your company in the very beginning. After all, even if you give up, fail, or lose interest, you won’t find yourself ripped off! However, when you are a business owner looking for an e-commerce solution to increase your profit, then Magento or BigCommerce will meet your expectations. They allow you to customize the website to the needs of your customers and make your store unique. Although you have to invest in business in the first stage, you will get a chance to increase your market share, find new business opportunities and attract more clients.

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